Upaisa
Recently Ufone
also jump into the market of Fund Transfer Facility. They came us with a name
of Upaisa. TVC and print ad hit the buzzer simultaneously.
When Telenor launched easy paisa, Ufone started their
balance recharge facility with a name Upop-up but later they copied Telenor
nomenclature and opt for U-load.
Now in a case of Fund Transfer Facility the Telenor easy
paisa name has been again copied by Ufone’s saturated creative devotees, they
termed their Fund Transfer Facility as Upaisa, which initially very difficult to read.
Ufone is one of the biggest Telecom in Pakistan and always
come up with catchy and humorous TVCs and Print ads in terms of execution, this
time their press ad disrepute the legacy of Ufone.
The whole campaign seems surprise package for the Ufone
marketing team. If we discuss only the above appended press add the layout,
image, manipulation, copy, and color correction all fall a short.
Salahuddin Misbah and Moiz
Siddiqui
